Self-Service Business Intelligence (BI) Market Grows with Demand for Accessible Data Analytics in Enterprises

"Self-Service Business Intelligence (BI) Market Size And Forecast by 2031

Data Bridge Market Research analyses that the Global Self-Service Business Intelligence (BI) Market which was USD 9.24 Billion in 2023 is expected to reach USD 29.07 Billion by 2031 and is expected to undergo a CAGR of 15.40% during the forecast period of 2023 to 2031

Self-Service Business Intelligence (BI) Market research report provides a comprehensive analysis of the market. The report aims to provide insights into Self-Service Business Intelligence (BI) Market trends, growth opportunities, key drivers and challenges, competitive landscape, and other crucial factors that may impact the market in the forecast period (2024-2031).

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 Which are the top companies operating in the Self-Service Business Intelligence (BI) Market?

The study report on the Global Self-Service Business Intelligence (BI) Market offers a comprehensive analysis of the industry, highlighting key trends, market dynamics, and competitive landscape. It profiles prominent organizations operating in the market, examining their successful strategies and market share contributions. This Self-Service Business Intelligence (BI) Market report provides the information of the Top 10 Companies in Self-Service Business Intelligence (BI) Market in the market their business strategy, financial situation etc.

The Global Self-Service Business Intelligence (BI) market is experiencing significant growth due to the increasing demand for real-time data analysis across various industry verticals. Self-service BI tools allow users to access and analyze data without the need for IT assistance, enabling quicker decision-making processes. This market is driven by factors such as the growing focus on data-driven decision-making, the rise of data analytics in organizations, and the need for user-friendly data visualization tools.

**Segments**

- **Component:** The market is segmented based on component into software and services. The software segment is expected to hold a significant market share as organizations invest in self-service BI tools to drive business insights.
- **Deployment Mode:** Segmented into cloud-based and on-premises solutions, with cloud-based solutions witnessing a higher adoption rate due to their scalability and cost-effectiveness.
- **Industry Vertical:** The market is segmented based on industry verticals such as IT and telecom, BFSI, healthcare, retail, and others. The BFSI sector is anticipated to dominate the market due to the need for accurate and timely data analysis in financial institutions.

**Market Players**

- **Tableau Software:** A leading player offering self-service BI solutions known for their user-friendly interface and powerful data visualization capabilities.
- **Microsoft Corporation:** Known for its Power BI tool, Microsoft offers a comprehensive self-service BI platform integrated with its suite of productivity tools.
- **Qlik Technologies:** Provides self-service BI tools that allow users to explore data and create insights through interactive visualizations.
- **MicroStrategy:** A key player in the self-service BI market, MicroStrategy offers a scalable platform for data discovery and analytics.
- **SAP SE:** Offers self-service BI solutions that empower users to access and analyze data independently, driving better decision-making processes.

The Global Self-Service Business Intelligence (BI) market is highly competitive, with key players focusing on innovation and strategic partnerships to gain a competitive edge. The market is expected to witness continued growth as organizations ofThe Global Self-Service Business Intelligence (BI) market is a dynamic and rapidly expanding sector driven by the increasing need for organizations to access real-time data analytics and insights. The market segments play a crucial role in shaping the industry landscape. The component segment, comprising software and services, is witnessing significant growth, with software leading the market share as organizations invest in advanced BI tools. The deployment mode segment, categorized into cloud-based and on-premises solutions, sees cloud-based solutions gaining traction due to their flexibility and cost-effectiveness. Moreover, industry vertical segmentation, encompassing IT, BFSI, healthcare, retail, and others, highlights the dominance of the BFSI sector in driving market growth owing to its reliance on accurate data analysis.

Key market players such as Tableau Software, Microsoft Corporation, Qlik Technologies, MicroStrategy, and SAP SE are at the forefront of innovation, offering cutting-edge self-service BI solutions to cater to diverse business needs. Tableau Software's intuitive interface and robust data visualization capabilities have positioned it as a market leader, while Microsoft Corporation's Power BI platform integrates seamlessly with its productivity tools, enhancing user experience. Qlik Technologies stands out for its interactive visualizations that enable users to delve into data insights effectively. MicroStrategy's scalable platform for data discovery and analytics resonates well with organizations seeking informed decision-making processes. SAP SE's self-service BI solutions empower users to independently access and analyze data for improved decision-making outcomes.

The competitive landscape of the Global Self-Service Business Intelligence (BI) market is characterized by intense rivalry among key players, driving a focus on innovation and strategic partnerships. Market players are continuously investing in research and development to enhance their product offerings and stay ahead of the curve. Strategic collaborations with technology providers and industry experts are enabling companies to expand their market reach and cater to a broader customer base. The market is poised for sustained growth as organizations increasingly recognize the value of self-service BI tools in driving data-driven decision-making processes and gaining a competitive advantage in their respective**Market Players:**

- Cisco Systems, Inc. (U.S.)
- IBM (U.S.)
- Microsoft (U.S.)
- Oracle (U.S.)
- SAP (Germany)
- MapR Technologies, Inc. (U.S.)
- RapidMiner, Inc. (U.S.)
- Birst, Inc. (U.S.)
- ALTERYX, INC. (U.S.)
- Zoho Corporation Pvt. Ltd. (India)
- Cloud Software Group, Inc. (U.S.)
- QlikTech International AB (Sweden)
- MicroStrategy Incorporated (U.S.)
- Salesforce, Inc. (U.S.)
- SAS Institute Inc. (U.S.)
- Sisense Ltd. (U.S.)
- Domo, Inc. (U.S.)
- Logi Analytics (U.S.)
- TARGIT (Denmark)
- Hitachi Vantara LLC (U.S.)

The Global Self-Service Business Intelligence (BI) market is a rapidly growing sector driven by the increasing importance of real-time data analysis for organizations across different industries. Self-service BI tools are becoming essential for businesses as they enable users to access, analyze, and derive insights from data without relying on IT support, thereby facilitating faster decision-making processes. The market is segmented based on components, deployment modes, and industry verticals, with software holding a significant share due to increased investments by organizations in advanced BI tools. Cloud-based solutions are witnessing higher adoption rates due to their scalability and cost

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Regional Analysis For Self-Service Business Intelligence (BI) Market


North America (the United States, copyright, and Mexico)


Europe (Germany, France, UK, Russia, and Italy)


Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)


South America (Brazil, Argentina, Colombia, etc.)


The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)


Why B2B Companies Worldwide Rely on us to Grow and Sustain Revenues:




  • Get a clear understanding of the Self-Service Business Intelligence (BI) Market, how it operates, and the various stages of the value chain.

  • Understand the current market situation and future growth potential of the Self-Service Business Intelligence (BI) Market throughout the forecast period.

  • Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market and purchase decisions of buyers.

  • Understand your competitors’ business structures, strategies, and prospects, and respond accordingly.

  • Make more informed business decisions with the help of insightful primary and secondary research sources.


This report provides Global Self-Service Business Intelligence (BI) Market :




  1. An in-depth overview of the global market for

  2. Self-Service Business Intelligence (BI) Market Assessment of the global industry trends, historical data from 2015, projections for the coming years, and anticipation of compound annual growth rates (CAGRs) by the end of the forecast period.

  3. Discoveries of new market prospects and targeted marketing methodologies for Global Self-Service Business Intelligence (BI) Market

  4. Discussion of R&D, and the demand for new products launches and applications.

  5. Wide-ranging company profiles of leading participants in the industry.

  6. The composition of the market, in terms of dynamic molecule types and targets, underlining the major industry resources and players.

  7. The growth in patient epidemiology and market revenue for the market globally and across the key players and Self-Service Business Intelligence (BI) Market segments.

  8. Study the market in terms of generic and premium product revenue.

  9. Determine commercial opportunities in the market sales scenario by analyzing trends in authorizing and co-development deals.


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